mitBe
2024
Freelance Project
Branding, Photography
mitBe is the branding of Bettina Brüschweiler, who offers counseling, team coaching and supervision. She works primarily in the field of social work. The core of her work is not to present her clients with ready-made solutions, but to help them change their perspective. This new perspective enables clients to find solutions to their problems themselves.This approach is reflected in the branding. The visual appearance is simple, but contains a little twist. The word mark, the logo, is designed in such a way that it is reversed or rotates with each application. The branding is supported by photographs that subtly and wittily pick up on the theme of changing perspectives. The name "mitBe" is also part of the branding and is a play on words. It is an abbreviation of "mit Bettina Brüschweiler", and thus alludes to Be for Bettina but also B for Brüschweiler. On the website, the play on words is then reflected in the titles. For example, there are these sections: Personal mitBe, Coffee mitBe, Contact mitBe, People mitBe, Working together mitBe, ...
mitbe.ch
